Released on = April 14, 2007, 4:39 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = On the whole, 2005 has been a good year for the bread and
bakery products market, with retail sales increasing by 2.5% to reach £3.17bn.


Press Release Body = Bread & Bakery Products Market Report 2006

On the whole, 2005 has been a good year for the bread and bakery products market,
with retail sales increasing by 2.5% to reach £3.17bn.

This has been mainly due to the industry\'s efforts to maintain consumer interest and
capitalise on trends, such as the growing awareness of the importance of healthy
eating and the (possibly opposing) trend towards indulgence products. The popularity
of branded bread and bakery products over own label - which has been seen recently -
has also helped to maintain market value.

The market for traditional white and brown bread, which had been in the doldrums for
many years due to heavy discounting, has seen particularly good growth during 2005.
However, performance within the market has not been even and the overall growth can
be attributed mainly to a resurgence of interest in brown and wholemeal varieties.

Although white bread has benefited in the past from its greater acceptability to
consumers, it has always been more difficult to extol the virtues of white rather
than brown or wholemeal bread from the point of view of health. In addition, the
white bread sector suffered more than most in the face of the media focus on
low-carbohydrate diets. While this has dissipated to a great extent, it has had an
effect on the performance of the white bread market during 2005, when it showed
virtually zero growth.

In contrast, the brown and wholemeal sector has seen a resurgence during the year,
and has shown stronger growth than any other sector.

Sales within the ethnic and speciality breads sector remained sluggish during 2005,
perhaps reflecting the fact that this is now a mature market.

Similarly, the bakery products sector has also been showing signs of maturity.
However, it remains the largest individual sector, with sales slightly higher
overall than those for white bread.

As a mature and saturated market, the bread and bakery products sector is unlikely
to show high levels of growth over the next 5 years.

However, the industry has shown itself able to overcome some very strong challenges
during the past decade. Although the relatively high level of growth during 2005 is
unlikely to be sustained, with continued product innovation combined with efforts by
manufacturers and industry bodies to promote both individual products and the bread
category as a whole, there is no reason why reasonable growth should not be
achieved.


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